Driving traffic to your website by SEO

Building a professional website is no easy task. Even today with all kinds of services to make the job smoother, there are too many bricks to put together to make it look sharp and attractive. As much as in your house, your homepage should be built with strong foundations, and that includes developing it with all SEO tools and techniques in mind from the get-go. A well thought out plan can bring you more visitors than any other marketing tool.

What should you be looking for when thinking of your SEO strategy? What areas should you focus your time on?

Here is where the magic happens:

1) SEO Strategy
Yes, it all starts with a great plan. The goal is to be easily found by the Search Engine Results Pages (SERP). The way your website is shown at Google begins with the use of crawlers. They are programs that search and collect data from all over the internet. After that, the information is Indexed, which means it is stored, organized, and ready to be displayed when the user searches for a keyword related to your webpage. Where you show on SERP will depend on how well you rank. The higher you rank, the closer to the top of the page you appear, the more visitors you get. That is where a great SEO strategy can take you: to the top of the page and your consumer’s mind.

2) Keyword Research
Researching keywords means finding and analyzing a list of words, phrases, or terms relevant to your webpage. These are terms being looked up by potential customers on Google or another search page, like Bing. Based on that list, you’ll be able to produce valuable content for your site. In the past, it was very important to find the exact match of words. As the technology and algorithms evolved, those keywords are now better used to inform which topics you should create content about. Keyword research needs to be reviewed continually, as their volume and value keep changing all the time.

3) Content Creation
When you decide about the content you will have on your webpage, it’s important to keep in mind a few things: You are aiming for quality and not quantity. You want to have content that shows how well you know the topic because that gives you authority on the subject. What google is trying to accomplish on their search page is handling the user the content that answers their query most satisfactorily. If your content is what best matches the query, your page is the one to appear on the search engine page result. So, when producing content, keep up with the SEO rules, but also make sure you write not only for bots but for humans to read and enjoy.

4) Link-building
The thread that creates this whole wide web is links. They connect one site to another and the internal pages of a website. This is the pathways used by crawlers to find new and renewed content on the internet. The more sites are linking to your webpage, the more authority you show to Google. It is very important to have links pointing to your page and for them to be from trustworthy sources. It may take time since it doesn’t depend only on your efforts. On the other hand, internal links are an easy fix that will boost your SEO in a moment. It makes the navigation smoother to your user and the crawlers. One significant result of internal links is passing authority from one page to another.

5) Technical Issues
There are several actions you can take on the technical side, and here are some: Keep the structure of your domain clean and quick. Use simple, efficient, and smart codes. Clear the debris out of the code document. Have a reliable web host service, with good uptime and quick connection. Have a single unique URL. Also make it short and descriptive, matching the keywords you are targeting. Make sure your Header is simple and efficient. Make your pages secure, with SSL certificate from a certificate authority. Have an XML sitemap. Have your site mobile-device optimized. Every fixing you make takes you one step closer to high-ranking.

Start slow or go full on with a massive strategic plan, just don’t stand still with your SEO. Your competition certainly won’t. It’s a long-term journey, but one where your website will see an increase in traffic, higher visibility, and more and more conversions as consequence.